Like any business, in order to promote our brand and product, we have to either spend a small fortune upfront on advertising across multiple channels to drive brand awareness and traffic or adopt a different approach that requires no upfront cost, and that is precisely what referral marketing offers.
Instead of spending upfront on paid advertising, we decided to implement a simple and powerful referral program, where we allocate a portion of every subscription towards rewarding customers who successfully refer new customers. Rewards are generous and lucrative and are calculated according to 'The H.I.P. System'.
*** NOTE: Participation in the Referral Program is free for all subscribers and totally optional.